Growth
1 min read
Performance marketing metrics that actually matter
Impressions feel good but don’t pay the bills. Track the numbers tied to revenue instead.
By admin
Stop optimizing for vanity
Likes and reach rarely correlate with sales. The metrics that matter connect spend to outcomes.
What we watch
- Cost per acquisition (CPA) and return on ad spend (ROAS).
- Conversion rate across the full funnel.
- Customer lifetime value vs. acquisition cost.
When you measure what matters, every riyal of budget works harder.
Ads
Strategy