Rebranding a fintech startup
A full rebrand that made a young fintech feel trustworthy and premium overnight.
Client: PayNova
+180%
App installs
+65%
Brand recall
01
The challenge
PayNova’s product was strong, but its identity felt generic and inconsistent across channels — a serious problem in a trust-driven category.
02
Our approach
We built a confident, flexible brand system from the ground up.
- New positioning and messaging architecture.
- A modern identity with clear usage rules.
- Rollout across app, web, and campaigns.
03
The results
The rebrand lifted installs and brand recall sharply, and gave the team a system they could scale with.
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