Scaling a D2C beauty brand
We turned a promising beauty brand into a profitable, fast-growing D2C business.
Client: Lumière
+312%
Revenue
4.8x
ROAS
+44%
Repeat rate
01
The challenge
Lumière had a loyal niche following but couldn’t grow profitably. Ad spend rose while margins shrank, and the store leaked sales at checkout.
02
Our approach
We rebuilt the funnel end to end and instrumented every step.
- Restructured campaigns around profitable audiences.
- Redesigned product pages and a frictionless checkout.
- Added retention flows to lift repeat purchases.
03
The results
Within six months revenue tripled while ad spend stayed efficient — and repeat customers became the largest growth driver.
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